Tag Archives: White Paper

Do you know when to use a problem-solution white paper? White papers come in a number of formats. There are three major formats, according to Gordon Graham, aka That White Paper Guy. 1. Backgrounders 2. Numbered Lists 3. Problem-Solution The problem-solution white paper is the type most engineers usually think … Continue reading →

While there is no set format for the white paper, there are some things that have come to be expected, especially for the problem-solution white paper. These white papers are generally geared toward engineers, who evaluate products and can eliminate them from contention before the decision-maker ever becomes involved in … Continue reading →