Machine Shop Online Presence Sticking with the machine shop theme for a while, let’s consider machine shops and social media. The last blog post was on machine shops and their websites, so this makes for a natural continuation of that discussion. In the course of my business, I’ve reviewed the … Continue reading
We all know business should be on social media, but how many social media accounts are enough? It’s a difficult question to answer, especially when you are just starting out on social media. For a new social media effort, there should be a presence on every major platform, and an … Continue reading
At first thought, at may be difficult to see how Pinterest can be used for business. After further reflection, the idea of posting images as an aspect of content marketing makes sense for a lot of companies. After all, people are visual creatures and, as I discussed a few days … Continue reading
Are you using images in your content? People are visual creatures, and content with color visuals, according to Hubspot, increase the probability of a user reading by 80%. Visual content is 40 times more likely to be shared on social media. Both of these statistics can be found on this … Continue reading
One way to leverage your content is cross-posting. What is cross-posting? It’s when you add content to your blog or a social media site, the content is shared onto your other social media sites. For example, when you post an article to the blog, a message can be sent out … Continue reading
Possibly the most misunderstood social media platform is Google+. It’s a lot like Facebook in that people post text and pictures of all kinds. But it isn’t like Facebook, really. Google+ has the conferencing capabilities of Skype, the chat capabilities of Facebook, and the distinct advantage of being owned by … Continue reading
One subtle but important aspect to your inbound marketing efforts is branded links. What exactly are we talking about here? We’re talking about the URL, that link in the user’s browser bar. Sometimes, you’ll go to a company’s social media site and you’ll see a string of random characters. This … Continue reading
Need to inject a little juice into your social media accounts? Try these 5 ways to amp up your social media. 1. Use Images Images attract the eye. Humans are visual creatures and respond to pictures much more easily than to words alone. Most social media platforms now allow images … Continue reading
SlideShare, the best social media site you may never have heard of. The premise of this site is to allow users to post PowerPoint slideshows and make them available to the public. At one time, SlideShare was an independent site, but in 2012 LinkedIn purchased the “professional contact sharing platform.” … Continue reading
Using Twitter for business can be difficult because it is the social media platform most confusing to people over the age of forty. The limit of 140 characters seems to be insurmountable to people used to communicating in longer passages. It takes a little getting used to, but it’s not … Continue reading