Do you pick a focus keyword or phrase when you write a blog post? Small businesses can’t hope to compete with multi-national corporations for the most valuable keywords, so we have to go after what they call the long tail. That’s a term from statistics, and it refers to the … Continue reading
Are you using a blogging SEO strategy? Many people blog without a strategy. Blogs are the easiest way to continuously add new content to your website, which is important for Google rankings. Google wants new and original content, ideally every time the spiders crawl your site. But it isn’t enough … Continue reading
Capturing the long tail is the name of the game in search engine optimization. Yeah, it’s great to own a keyword hands-down, but unless you are a major multi-national corporation worth billions, you won’t capture the keywords you really want. That’s just a fact of life most of us have … Continue reading
Smart phones are everywhere, but what does that have to do with your business? Earlier this year Google announced more searches were made using a mobile device than with a desktop computer. Additionally, Google recently began to include mobile friendliness into their search ranking algorithm. That means your website had … Continue reading