Why Selling to Engineers is Different. My education is in the hard sciences and engineering. While I was still working actively as an engineer, I’d get the annoying phone calls with some guy reading a script. Sometimes, it would be an endless webinar or slideshow that drags a two minute … Continue reading
Marketing to engineers and how it differs from marketing to the general population.
Marketing to Engineers One thing that frustrates marketers is trying to sell to the analytical type, and engineers in particular. Engineers are data-driven people, and they don’t react well to trying to play on their emotions. In fact, it can often backfire. I know this first-hand, because that’s often my … Continue reading