Machine Shops and Social Media?

Machine Shop Online Presence Sticking with the machine shop theme for a while, let’s consider machine shops and social media. The last blog post was on machine shops and their websites, so this makes for a natural continuation of that discussion. In the course of my business, I’ve reviewed the … Continue reading

PREZNC Report Presentation

Not long ago, my friend Steven Groves gave a presentation on the online presence benchmarking tool, PREZNC Report. It’s a product I had some hand in developing, and I think it’s a great resource for businesses who want to evaluate and improve their online presence as compared to their competitors. … Continue reading

Should You Maintain Your Own Website?

Maintain your own website? Keeping your website up to date is something most businesses farm out to contractors. Smaller businesses operating on a shoestring budget—especially when just starting out—may have opted to handle this on their own. This makes sense for some people. For example, I’ve been building and maintaining … Continue reading

What is Content Marketing?

What is content marketing? We’ve heard that phrase bantered about all the time over the past few years, but what does it really mean? Inbound marketing is closely related. That’s using the internet to attract prospects to you rather than going out and blasting them with marketing materials. Inbound marketing … Continue reading

Measuring Your Content Marketing Efforts

Are you measuring your content marketing efforts? Do you even have a content marketing strategy? In today’s world, being online is critical because when people are in the market for a product, the first place they look is online. That means to be found you have to be online. Not … Continue reading

The Case Study

A powerful but sometimes misunderstood marketing document is the case study. This document is intended for customers near the end of the buyer’s journey. A case study will often be read by a customer when they’re trying to convince themselves your solution is appropriate for their situation. They want to … Continue reading