Machine Shop Online Presence Sticking with the machine shop theme for a while, let’s consider machine shops and social media. The last blog post was on machine shops and their websites, so this makes for a natural continuation of that discussion. In the course of my business, I’ve reviewed the … Continue reading
Not long ago, my friend Steven Groves gave a presentation on the online presence benchmarking tool, PREZNC Report. It’s a product I had some hand in developing, and I think it’s a great resource for businesses who want to evaluate and improve their online presence as compared to their competitors. … Continue reading
Maintain your own website? Keeping your website up to date is something most businesses farm out to contractors. Smaller businesses operating on a shoestring budget—especially when just starting out—may have opted to handle this on their own. This makes sense for some people. For example, I’ve been building and maintaining … Continue reading
What is content marketing? We’ve heard that phrase bantered about all the time over the past few years, but what does it really mean? Inbound marketing is closely related. That’s using the internet to attract prospects to you rather than going out and blasting them with marketing materials. Inbound marketing … Continue reading
Looks like Katch is out of commission. Katch issued a statement you can find here. Katch was (or is, until may 4th) an archiving site that captured Periscope broadcasts and archived them. If you’re on Periscope at all, you know the broadcasts all disappear after 24 hours. With Katch, you … Continue reading
To gate or not to gate, that is the question. And it’s a valid question. There seem to be two major camps in terms of how to make use of a white paper. The first camp thinks the white paper should be distributed as widely as possible, without any obstructions. … Continue reading
Are you measuring your content marketing efforts? Do you even have a content marketing strategy? In today’s world, being online is critical because when people are in the market for a product, the first place they look is online. That means to be found you have to be online. Not … Continue reading
We’ve all seen them, gated downloads on websites. You know what those are—when you want a download, often a document, and you must enter your email address to get it. What is the website trying to do? Why, build an email list, of course. There’s nothing wrong with it provided … Continue reading
A powerful but sometimes misunderstood marketing document is the case study. This document is intended for customers near the end of the buyer’s journey. A case study will often be read by a customer when they’re trying to convince themselves your solution is appropriate for their situation. They want to … Continue reading
One way to leverage your content is cross-posting. What is cross-posting? It’s when you add content to your blog or a social media site, the content is shared onto your other social media sites. For example, when you post an article to the blog, a message can be sent out … Continue reading