What is content marketing? We’ve heard that phrase bantered about all the time over the past few years, but what does it really mean? Inbound marketing is closely related. That’s using the internet to attract prospects to you rather than going out and blasting them with marketing materials. Inbound marketing … Continue reading
Blog topics can be a show stopper for some people. People make excuses for not blogging, like not having ideas on what to discuss. Writer’s block hits inexperienced writers more often than those with experience, so are there any tricks to coming up with good topics? If you are struggling … Continue reading
We’ve all seen them, gated downloads on websites. You know what those are—when you want a download, often a document, and you must enter your email address to get it. What is the website trying to do? Why, build an email list, of course. There’s nothing wrong with it provided … Continue reading
Are you tweeting your blog posts? You should be, and here’s why. According to Statistica, there are currently 302 million active monthly twitter users. (Note there’s an error in their text, look at the bar chart.) Twitter, with its short content restriction, makes for a great bullhorn to bring users … Continue reading