Tag Archives: Case Studies

What is a Case Study For?

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What is a case study for? We hear about them all the time. Case studies, and their cousin the white paper, are documents used mainly in the business to business sphere. Where a white paper comes in three varieties—backgrounder, numbered list, and problem-solution—the case study really only has one flavor. … Continue reading →

The Case Study

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A powerful but sometimes misunderstood marketing document is the case study. This document is intended for customers near the end of the buyer’s journey. A case study will often be read by a customer when they’re trying to convince themselves your solution is appropriate for their situation. They want to … Continue reading →