If it smells bad… Sometimes, we come across what seems like an opportunity. It seems like a win-win situation, and yet, you get an uneasy feeling. I once received an email from what I thought was a new client. They found me on LinkedIn, and made it sound like they … Continue reading
Writing for Twitter isn’t always easy. Sure, the content is short—only 140 characters—but that only makes it imperative to think through what you’re putting down. The 140 character limit means you have little room for fluff. Every word you type must make an impact. That doesn’t mean every tweet has … Continue reading
It may be cliché, and it may be quaint, but New Year’s resolutions do have a place in business. While resolutions can be made at any time, the change of year always seems to form a clean break point that’s easy to make a new start with. No business is … Continue reading
Initial episode of the Copy This! Podcast. Discussion about What is Copywriting and where to find such writers.
It’s hard to believe how quickly the definition of online presence changes. The internet has never stopped changing the way we do business. Believe it or not, there are still businesses out there that exist without a website. (I’d link to an example if I could.) In a few years, … Continue reading
Integrity matters. I’ve worked for people who made that abundantly clear. The vice president who sends an email assuring employees that no layoffs are on the way with one hand as he writes the pink slips with the other hand. The manufacturer who has a solid warranty until it is … Continue reading
I’ve had two kitchen appliances under warranty break in the past few months. These were products from different manufacturers, and each handled the problem in a completely different way. we can use this as a lamp to spotlight customer service of both companies. Our microwave oven gets a lot of … Continue reading