If you’ve followed the last two posts on machine shops using inbound marketing, you might be convinced blogging is a good idea. The main roadblock people run into is execution. How to blog when you can’t think of anything to say? Getting help from a professional writer is one solution, … Continue reading
Sometimes, life interferes, leaving gaps in posting. At the end of February, we lost my wife’s brother. He lives overseas, and for cultural reasons, the funeral was scheduled for March 12th. I had resolved this year to post the website’s blog every business day this year. Preparing for the trip … Continue reading
Are you using a blogging SEO strategy? Many people blog without a strategy. Blogs are the easiest way to continuously add new content to your website, which is important for Google rankings. Google wants new and original content, ideally every time the spiders crawl your site. But it isn’t enough … Continue reading
Are you using images in your content? People are visual creatures, and content with color visuals, according to Hubspot, increase the probability of a user reading by 80%. Visual content is 40 times more likely to be shared on social media. Both of these statistics can be found on this … Continue reading
Where do you get your blog ideas? That’s a question anyone who blogs regularly will eventually get. It reminds me of the question fiction writers get—the same question. Where do you get your ideas? Harlan Ellison had a canned answer for that. I get them in the mail from a … Continue reading
It all starts with blogging. With all the social media options out there, don’t overlook the obvious. Your Blog is still one of the most important places to stay active. Done properly, a blog can help with inbound marketing, and not just because people follow the blog. Your blog should … Continue reading
What kind of content is the right content? We’re all looking for quality material to post to the company blog and social media sites. Often, we have to ask ourselves if this is the right content. Even those business owners with the propensity to write the company blog themselves will … Continue reading
Copy this! Episode 007 – Blogging (with Giselle Aguiar) Copy This! Season: 1 Episode: 007 Topic: Blogging Host: Rick Novy Guest: Giselle Aguiar This week, Rick talks about blogging with guest Giselle Aguiar, a social media consultant and trainer based in the metro-Phoenix area. Guest-Related Links: AZ Social Media Wiz … Continue reading
One of the strategies for linkbuilding is to add your blog to listing directories. I’ve added this site to about five so far, and each one has a validation process to ensure your blog has unique content. By accepting your blog, these sites put their own reputation on the line. … Continue reading