Probably the least formal type of white paper is the numbered list. While a problem-solution white paper is aimed toward the early part of the sales journey, and the backgrounder aimed toward the end of the sales journey, the numbered list is intended for the time in between. Here are … Continue reading
I’ve been on Periscope for over two months now, and one thing I’ve noticed is the rampant abuse in the form of spam accounts. Periscope spammers. Sometimes, they are advertising a traditional product. More often, the accounts are blatant and obvious links to porn sites. I’ve blogged on this before, … Continue reading
The Copy This! Podcast has completed its first season and is now getting ready to record for the second season. In hte mean time, you can catch up on all the episodes you missed by checking out the archive.
Can We learn From Football? A lot of us spend time on the weekend watching football. Many of us get so involved that we forget about everything else until the game is over. That said, while watching yesterday, it occurred to me that business can learn a lot from football, … Continue reading
Ah, the empty blog. What to say? Come back soon and find out!