If you’ve followed the last two posts on machine shops using inbound marketing, you might be convinced blogging is a good idea. The main roadblock people run into is execution. How to blog when you can’t think of anything to say? Getting help from a professional writer is one solution, … Continue reading
Machine Shop Online Presence Sticking with the machine shop theme for a while, let’s consider machine shops and social media. The last blog post was on machine shops and their websites, so this makes for a natural continuation of that discussion. In the course of my business, I’ve reviewed the … Continue reading
If you think machine shops can ignore their website, think again. No industry is immune to the search spiders and Google’s algorithms. These algorithms are among the most closely guarded IP secrets around, yet inbound marketing people have learned a lot about them empirically. What they’ve discovered are some tendencies … Continue reading
For the past four months, I’ve been posting most business days. These posts have been fairly short in the interest of consistently posting to the blog. Part of the reason I decided to use frequent short posts was to see whether they move the SEO needle. After four months of … Continue reading
Not long ago, my friend Steven Groves gave a presentation on the online presence benchmarking tool, PREZNC Report. It’s a product I had some hand in developing, and I think it’s a great resource for businesses who want to evaluate and improve their online presence as compared to their competitors. … Continue reading
What is content marketing? We’ve heard that phrase bantered about all the time over the past few years, but what does it really mean? Inbound marketing is closely related. That’s using the internet to attract prospects to you rather than going out and blasting them with marketing materials. Inbound marketing … Continue reading
Looks like Katch is out of commission. Katch issued a statement you can find here. Katch was (or is, until may 4th) an archiving site that captured Periscope broadcasts and archived them. If you’re on Periscope at all, you know the broadcasts all disappear after 24 hours. With Katch, you … Continue reading
We all know business should be on social media, but how many social media accounts are enough? It’s a difficult question to answer, especially when you are just starting out on social media. For a new social media effort, there should be a presence on every major platform, and an … Continue reading
Do you pick a focus keyword or phrase when you write a blog post? Small businesses can’t hope to compete with multi-national corporations for the most valuable keywords, so we have to go after what they call the long tail. That’s a term from statistics, and it refers to the … Continue reading
Did you there are more LinkedIn membership levels than just the default free? The free level is good enough for many people. You can build a useful network without ever paying LinkedIn a dime. You can receive InMails, request introductions, save searches, and reconnect with lost colleagues in a professional … Continue reading