If you’ve followed the last two posts on machine shops using inbound marketing, you might be convinced blogging is a good idea. The main roadblock people run into is execution. How to blog when you can’t think of anything to say? Getting help from a professional writer is one solution, … Continue reading
Machine Shop Online Presence Sticking with the machine shop theme for a while, let’s consider machine shops and social media. The last blog post was on machine shops and their websites, so this makes for a natural continuation of that discussion. In the course of my business, I’ve reviewed the … Continue reading
If you think machine shops can ignore their website, think again. No industry is immune to the search spiders and Google’s algorithms. These algorithms are among the most closely guarded IP secrets around, yet inbound marketing people have learned a lot about them empirically. What they’ve discovered are some tendencies … Continue reading
White Papers for Dummies is the new title by Gordon Graham. The for Dummies series has been around since the DOS operating system days. The first title was DOS for Dummies. The book was so successful the series expanded to countless volumes. Despite the rather insulting title of the series, … Continue reading
For the past four months, I’ve been posting most business days. These posts have been fairly short in the interest of consistently posting to the blog. Part of the reason I decided to use frequent short posts was to see whether they move the SEO needle. After four months of … Continue reading
Not long ago, my friend Steven Groves gave a presentation on the online presence benchmarking tool, PREZNC Report. It’s a product I had some hand in developing, and I think it’s a great resource for businesses who want to evaluate and improve their online presence as compared to their competitors. … Continue reading
Page rank 0 forever, it’s always struck fear into the heart of webmasters. Page rank 0 used to mean your website was either brand spankin’ new, or was being punished by Google. My own business website is about three and a half years old, and has always been rank 0. … Continue reading
In any major city in the United States, there is a concentration of businesses in a wide variety of industries. In my case, I’m interested in tech companies. While other areas have a larger concentration of tech companies, there is a presence here. My own ideal client would be a … Continue reading
Maintain your own website? Keeping your website up to date is something most businesses farm out to contractors. Smaller businesses operating on a shoestring budget—especially when just starting out—may have opted to handle this on their own. This makes sense for some people. For example, I’ve been building and maintaining … Continue reading
What is a case study for? We hear about them all the time. Case studies, and their cousin the white paper, are documents used mainly in the business to business sphere. Where a white paper comes in three varieties—backgrounder, numbered list, and problem-solution—the case study really only has one flavor. … Continue reading