Machine Shops and Social Media?

Machine Shop Online Presence Sticking with the machine shop theme for a while, let’s consider machine shops and social media. The last blog post was on machine shops and their websites, so this makes for a natural continuation of that discussion. In the course of my business, I’ve reviewed the … Continue reading

Think Machine Shops Can Ignore Their Website?

If you think machine shops can ignore their website, think again. No industry is immune to the search spiders and Google’s algorithms. These algorithms are among the most closely guarded IP secrets around, yet inbound marketing people have learned a lot about them empirically. What they’ve discovered are some tendencies … Continue reading

Review – White Papers for Dummies

White Papers for Dummies is the new title by Gordon Graham. The for Dummies series has been around since the DOS operating system days. The first title was DOS for Dummies. The book was so successful the series expanded to countless volumes. Despite the rather insulting title of the series, … Continue reading

PREZNC Report Presentation

Not long ago, my friend Steven Groves gave a presentation on the online presence benchmarking tool, PREZNC Report. It’s a product I had some hand in developing, and I think it’s a great resource for businesses who want to evaluate and improve their online presence as compared to their competitors. … Continue reading

Should You Maintain Your Own Website?

Maintain your own website? Keeping your website up to date is something most businesses farm out to contractors. Smaller businesses operating on a shoestring budget—especially when just starting out—may have opted to handle this on their own. This makes sense for some people. For example, I’ve been building and maintaining … Continue reading

What is a Case Study For?

What is a case study for? We hear about them all the time. Case studies, and their cousin the white paper, are documents used mainly in the business to business sphere. Where a white paper comes in three varieties—backgrounder, numbered list, and problem-solution—the case study really only has one flavor. … Continue reading