What is a Case Study For?

What is a case study for? We hear about them all the time. Case studies, and their cousin the white paper, are documents used mainly in the business to business sphere. Where a white paper comes in three varieties—backgrounder, numbered list, and problem-solution—the case study really only has one flavor. … Continue reading

Keywords as Part of a Blogging SEO Strategy

Are you using a blogging SEO strategy? Many people blog without a strategy. Blogs are the easiest way to continuously add new content to your website, which is important for Google rankings. Google wants new and original content, ideally every time the spiders crawl your site. But it isn’t enough … Continue reading

Four Things to Keep in Mind when Writing for Engineers

Writing for engineers can be a challenge. If you’re with a tech company, chances are pretty good you are also in a business to business space. If your customers buy technical products, an engineer will evaluate them and give that evaluation to the decision maker. If this applies to you, … Continue reading

The Case Study

A powerful but sometimes misunderstood marketing document is the case study. This document is intended for customers near the end of the buyer’s journey. A case study will often be read by a customer when they’re trying to convince themselves your solution is appropriate for their situation. They want to … Continue reading

Writing for Twitter

Writing for Twitter isn’t always easy. Sure, the content is short—only 140 characters—but that only makes it imperative to think through what you’re putting down. The 140 character limit means you have little room for fluff. Every word you type must make an impact. That doesn’t mean every tweet has … Continue reading

It All Starts with Blogging

It all starts with blogging. With all the social media options out there, don’t overlook the obvious. Your Blog is still one of the most important places to stay active. Done properly, a blog can help with inbound marketing, and not just because people follow the blog. Your blog should … Continue reading