Reminder to Flush Periscope Spammers

I’ve been on Periscope for over two months now, and one thing I’ve noticed is the rampant abuse in the form of spam accounts. Periscope spammers. Sometimes, they are advertising a traditional product. More often, the accounts are blatant and obvious links to porn sites. I’ve blogged on this before, … Continue reading

The Case Study

A powerful but sometimes misunderstood marketing document is the case study. This document is intended for customers near the end of the buyer’s journey. A case study will often be read by a customer when they’re trying to convince themselves your solution is appropriate for their situation. They want to … Continue reading