Think Machine Shops Can Ignore Their Website?

If you think machine shops can ignore their website, think again. No industry is immune to the search spiders and Google’s algorithms. These algorithms are among the most closely guarded IP secrets around, yet inbound marketing people have learned a lot about them empirically. What they’ve discovered are some tendencies … Continue reading

PREZNC Report Presentation

Not long ago, my friend Steven Groves gave a presentation on the online presence benchmarking tool, PREZNC Report. It’s a product I had some hand in developing, and I think it’s a great resource for businesses who want to evaluate and improve their online presence as compared to their competitors. … Continue reading

Should You Maintain Your Own Website?

Maintain your own website? Keeping your website up to date is something most businesses farm out to contractors. Smaller businesses operating on a shoestring budget—especially when just starting out—may have opted to handle this on their own. This makes sense for some people. For example, I’ve been building and maintaining … Continue reading