In my perhaps not-so-humble opinion. There’s a major networking event, called the Signature Event, held a couple of times a year in Phoenix. It’s sponsored by Networking Phoenix, and I enjoy attending whenever it fits into my schedule. In fact, I was attending even in the early years. I attended … Continue reading
If you think machine shops can ignore their website, think again. No industry is immune to the search spiders and Google’s algorithms. These algorithms are among the most closely guarded IP secrets around, yet inbound marketing people have learned a lot about them empirically. What they’ve discovered are some tendencies … Continue reading
Not long ago, my friend Steven Groves gave a presentation on the online presence benchmarking tool, PREZNC Report. It’s a product I had some hand in developing, and I think it’s a great resource for businesses who want to evaluate and improve their online presence as compared to their competitors. … Continue reading
In any major city in the United States, there is a concentration of businesses in a wide variety of industries. In my case, I’m interested in tech companies. While other areas have a larger concentration of tech companies, there is a presence here. My own ideal client would be a … Continue reading
Maintain your own website? Keeping your website up to date is something most businesses farm out to contractors. Smaller businesses operating on a shoestring budget—especially when just starting out—may have opted to handle this on their own. This makes sense for some people. For example, I’ve been building and maintaining … Continue reading
Last night, we went to see the new Jungle Book movie. It was, as it turns out, the first time I knew the story. Some of the scenes got me to thinking, there are some things that are similar between Kipling’s adventures for little Mowgli and our own adventures in … Continue reading
Information overload, with everything happening in life, it can lead to a disorganized mind. It’s something I’ve been thinking about quite a bit. I’ve noticed it impacting me whenever I’m not on deadline. Deadlines are great. They keep you focused and give you direction. Even self-imposed deadlines work. Sometimes, and … Continue reading
Are business cards obsolete? After all, we have the internet. Just about everyone in business uses a smart phone these days. A website gives contact information, and a contact can get to the website by using a QR code scanned from an ad. So, why do we still need business … Continue reading
To gate or not to gate, that is the question. And it’s a valid question. There seem to be two major camps in terms of how to make use of a white paper. The first camp thinks the white paper should be distributed as widely as possible, without any obstructions. … Continue reading
Blog topics can be a show stopper for some people. People make excuses for not blogging, like not having ideas on what to discuss. Writer’s block hits inexperienced writers more often than those with experience, so are there any tricks to coming up with good topics? If you are struggling … Continue reading