Machine Shop Online Presence Sticking with the machine shop theme for a while, let’s consider machine shops and social media. The last blog post was on machine shops and their websites, so this makes for a natural continuation of that discussion. In the course of my business, I’ve reviewed the … Continue reading
White Papers for Dummies is the new title by Gordon Graham. The for Dummies series has been around since the DOS operating system days. The first title was DOS for Dummies. The book was so successful the series expanded to countless volumes. Despite the rather insulting title of the series, … Continue reading
For the last couple of days, we’ve been discussing ebooks but we haven’t discussed ebook formats yet. There are three major formats for ebooks: PDF, EPUB, and MOBI. The PDF format is the most well known because it’s the oldest. PDF, which stands for portable document format, is a creation … Continue reading
Yesterday, I wrote about some of the issues with the ebooks often hawked by various experts. The main issue was a lack of quality control, and the unknowns when you download one. That becomes a particular issue when people are putting down good money for the book. But ebooks remain … Continue reading
The documents that are called ebooks are many, and they are not all created equally. One thing I’ve noticed since starting my business is a lot of entrepreneurs write an ebook and hawk it. Sometimes constantly. The problem isn’t necessarily that these people are writing books, it’s that in many … Continue reading
Over on the fiction side, for one week every year, I donate the proceeds from my book sales to Phoenix Rescue Mission. They are a charity that feeds the homeless in metro-Phoenix. You can read more about the book drive on my author blog here.
Content Marketing for Technical Companies Over the summer, I wrote a short ebook called Content Marketing for Technical Companies. The point of the book is not how-to as much as why-to. The target audience is the technical company executive. Tech company execs are often engineers, so the how-to really isn’t … Continue reading