Do you pick a focus keyword or phrase when you write a blog post? Small businesses can’t hope to compete with multi-national corporations for the most valuable keywords, so we have to go after what they call the long tail. That’s a term from statistics, and it refers to the … Continue reading
Exercise, most of us know we need to do more and struggle to find the time. One danger of working from home, especially if working for yourself, is being shackled to the desk. It takes some will power to get out and do something physical. We all know the benefits … Continue reading
Oh, those slow days. If you’re a freelancer, you know how the workload can be feast or famine. One day you’ll be slammed with work and struggle to get everything done on deadline. A month later, you could be hearing crickets while staring at your phone. The real question is … Continue reading
Probably the least formal type of white paper is the numbered list. While a problem-solution white paper is aimed toward the early part of the sales journey, and the backgrounder aimed toward the end of the sales journey, the numbered list is intended for the time in between. Here are … Continue reading
Interruptions can’t be avoided. We all have experienced when something comes up and prevents us from getting work done, and it’s sometimes difficult to keep things in perspective. The experiences will vary. I’ve been interrupted by waiting for contractors at home. I’ve been interrupted by health issues. I’ve even been … Continue reading
SPOILER ALERT Superhero movies are popular, but what can we learn from Batman v. Superman? Here are three things to consider. 1. You might have more in common with your competitor than you realize. In the film, we learn the mother of both Superman and Batman had the same name. … Continue reading
Do you know when to use a backgrounder white paper? The backgrounder is a product-specific white paper that goes into detail on features and use. Unlike the problem-solution white paper, this document is not intended to attract attention and draw in prospects. Rather, it’s job is to close the sale. … Continue reading
Sometimes, life interferes, leaving gaps in posting. At the end of February, we lost my wife’s brother. He lives overseas, and for cultural reasons, the funeral was scheduled for March 12th. I had resolved this year to post the website’s blog every business day this year. Preparing for the trip … Continue reading
Did you there are more LinkedIn membership levels than just the default free? The free level is good enough for many people. You can build a useful network without ever paying LinkedIn a dime. You can receive InMails, request introductions, save searches, and reconnect with lost colleagues in a professional … Continue reading
Integrity, as they say, is doing the right thing when nobody is looking. It’s cliché, for sure, but it still rings true. Early on in my business, I had a chat with a potential client who wanted me to write a document. The lead asked how much it would be, … Continue reading