Not long ago, my friend Steven Groves gave a presentation on the online presence benchmarking tool, PREZNC Report. It’s a product I had some hand in developing, and I think it’s a great resource for businesses who want to evaluate and improve their online presence as compared to their competitors.
Here is a video of a presentation Steve gave to ALPFA, the Association for Latino Professionals for America on competitive intelligence in digital marketing. It uses PREZNC Report as the basis for discussion. If you are interested in improving your business’s online footprint, take a look at this video.