Maintain your own website? Keeping your website up to date is something most businesses farm out to contractors. Smaller businesses operating on a shoestring budget—especially when just starting out—may have opted to handle this on their own. This makes sense for some people. For example, I’ve been building and maintaining … Continue reading
Last night, we went to see the new Jungle Book movie. It was, as it turns out, the first time I knew the story. Some of the scenes got me to thinking, there are some things that are similar between Kipling’s adventures for little Mowgli and our own adventures in … Continue reading
What is a case study for? We hear about them all the time. Case studies, and their cousin the white paper, are documents used mainly in the business to business sphere. Where a white paper comes in three varieties—backgrounder, numbered list, and problem-solution—the case study really only has one flavor. … Continue reading
What is content marketing? We’ve heard that phrase bantered about all the time over the past few years, but what does it really mean? Inbound marketing is closely related. That’s using the internet to attract prospects to you rather than going out and blasting them with marketing materials. Inbound marketing … Continue reading
Looks like Katch is out of commission. Katch issued a statement you can find here. Katch was (or is, until may 4th) an archiving site that captured Periscope broadcasts and archived them. If you’re on Periscope at all, you know the broadcasts all disappear after 24 hours. With Katch, you … Continue reading
Information overload, with everything happening in life, it can lead to a disorganized mind. It’s something I’ve been thinking about quite a bit. I’ve noticed it impacting me whenever I’m not on deadline. Deadlines are great. They keep you focused and give you direction. Even self-imposed deadlines work. Sometimes, and … Continue reading
Are business cards obsolete? After all, we have the internet. Just about everyone in business uses a smart phone these days. A website gives contact information, and a contact can get to the website by using a QR code scanned from an ad. So, why do we still need business … Continue reading
We all know business should be on social media, but how many social media accounts are enough? It’s a difficult question to answer, especially when you are just starting out on social media. For a new social media effort, there should be a presence on every major platform, and an … Continue reading
To gate or not to gate, that is the question. And it’s a valid question. There seem to be two major camps in terms of how to make use of a white paper. The first camp thinks the white paper should be distributed as widely as possible, without any obstructions. … Continue reading
Blog topics can be a show stopper for some people. People make excuses for not blogging, like not having ideas on what to discuss. Writer’s block hits inexperienced writers more often than those with experience, so are there any tricks to coming up with good topics? If you are struggling … Continue reading