Do you know when to use a problem-solution white paper? White papers come in a number of formats. There are three major formats, according to Gordon Graham, aka That White Paper Guy. 1. Backgrounders 2. Numbered Lists 3. Problem-Solution The problem-solution white paper is the type most engineers usually think … Continue reading
Are you using a blogging SEO strategy? Many people blog without a strategy. Blogs are the easiest way to continuously add new content to your website, which is important for Google rankings. Google wants new and original content, ideally every time the spiders crawl your site. But it isn’t enough … Continue reading
At first thought, at may be difficult to see how Pinterest can be used for business. After further reflection, the idea of posting images as an aspect of content marketing makes sense for a lot of companies. After all, people are visual creatures and, as I discussed a few days … Continue reading
Are you measuring your content marketing efforts? Do you even have a content marketing strategy? In today’s world, being online is critical because when people are in the market for a product, the first place they look is online. That means to be found you have to be online. Not … Continue reading
Time is a precious commodity, and nothing displays that better than deadlines. Some people need them, others set their own, and still others despise them. In reality, we all get deadlines from time to time. One promise I made myself when I started my business was I would never miss … Continue reading
Writing for engineers can be a challenge. If you’re with a tech company, chances are pretty good you are also in a business to business space. If your customers buy technical products, an engineer will evaluate them and give that evaluation to the decision maker. If this applies to you, … Continue reading
Are you using images in your content? People are visual creatures, and content with color visuals, according to Hubspot, increase the probability of a user reading by 80%. Visual content is 40 times more likely to be shared on social media. Both of these statistics can be found on this … Continue reading
Have you heard about Opportunity yet? Opportunity is a new “lead generation tool built inside of a business network.” Their own words. I signed into the network last night. I was invited, though it appears invitations are not needed anymore. As you register, you are asked a series of questions … Continue reading
Sometimes, we are buying the hype without even realizing we’re doing it. Certain things we hear for many years take on a life of their own. When you finally experience it, nothing lives up to the hype. Case in point. I had heard about the musical Hair for many years. … Continue reading
Keep on keepin’ on. It’s something we hear from time to time, but sometimes it’s just what you need to hear. Watching the Grammy awards this evening, I was struck by the acceptance speech by Taylor Swift and her message to young women. Her paying it forward with words of … Continue reading