Writing for Twitter isn’t always easy. Sure, the content is short—only 140 characters—but that only makes it imperative to think through what you’re putting down. The 140 character limit means you have little room for fluff. Every word you type must make an impact.
That doesn’t mean every tweet has to be serious. In fact, a good sense of humor is an asset when writing for Twitter. The last thing you want to do is use your 140 characters for a call to action with every single tweet. That is a sure-fire way to be ignored. Nobody likes to be constantly sold, so don’t be that company.
When a person follows a business account, it’s often because they like the products. They want to learn more about the products and the people behind them. They don’t want a constant sales pitch. I can’t tell you how many times I’ve followed somebody and unfollowed a few days, or even a few hours later because I found the account annoying.
Twitter is a great vehicle for connecting with customers. You can do that in many ways, including tweeting pro tips, links to interesting articles, and even discussing a new project. It’s also a great megaphone for announcing a blog post or new YouTube video.
Tips when Writing for Twitter
1. Keep it focused and make all 140 characters count.
2. Interact with customers.
3. Use calls to action sparingly.