Possibly the most misunderstood social media platform is Google+. It’s a lot like Facebook in that people post text and pictures of all kinds. But it isn’t like Facebook, really. Google+ has the conferencing capabilities of Skype, the chat capabilities of Facebook, and the distinct advantage of being owned by … Continue reading
Did you know there are basically three kinds of white papers? According to Gordon Graham, the “White Paper Guy,” there really isn’t any standardization, but white papers can be categorized into three major categories. Problem and Solution White Papers This is the type of white paper that’s attractive to engineers. … Continue reading
One subtle but important aspect to your inbound marketing efforts is branded links. What exactly are we talking about here? We’re talking about the URL, that link in the user’s browser bar. Sometimes, you’ll go to a company’s social media site and you’ll see a string of random characters. This … Continue reading
Ah, trust. It’s the thing we most want with a vendor. We want to trust the people we work with, and we want to trust our clients and customers. Beginning to work with a new client or vendor is often a jittery experience. From the customer side, you wonder if … Continue reading
Need to inject a little juice into your social media accounts? Try these 5 ways to amp up your social media. 1. Use Images Images attract the eye. Humans are visual creatures and respond to pictures much more easily than to words alone. Most social media platforms now allow images … Continue reading
Like every other social media site, we have Periscope spammers. Now that I’ve been on Periscope for almost two months, I’ve noticed the same old spammers on Periscope that Akismet filters out on my blog. You’ll find them in your follower list. Sometimes they are obvious, with names that are … Continue reading
SlideShare, the best social media site you may never have heard of. The premise of this site is to allow users to post PowerPoint slideshows and make them available to the public. At one time, SlideShare was an independent site, but in 2012 LinkedIn purchased the “professional contact sharing platform.” … Continue reading
Why do engineers respond negatively to most marketing tactics? It isn’t just engineers, but most technical people who do. This is how I think, and it never ceases to amuse me how annoying the tactics that work on most people truly are. Let’s look at a few common traits in … Continue reading
Using LinkedIn for leads is an underused resource. Being the only social media platform intended specifically for business networking, we should be using LinkedIn to find leads. LinkedIn is a great tool for that purpose, but it has to be done strategically and there are a few landmines you can … Continue reading
One of the hardest things to do is the little things first. Little things are easy to let slide. Little things can be deceptive. Sometimes, they seem so quick that you tell yourself you’ll do them later. It turns out to be much later, maybe days or weeks. Did you … Continue reading