Are you tweeting your blog posts? You should be, and here’s why.
According to Statistica, there are currently 302 million active monthly twitter users. (Note there’s an error in their text, look at the bar chart.)
Twitter, with its short content restriction, makes for a great bullhorn to bring users to your website. Whenever you post interesting content to your blog, WordPress has several plugins available that will automatically send a post to your Twitter account announcing the post. That way, anybody who follows your Twitter account will be notified of new content. If the content is compelling enough, users will start to retweet the link to their own followers. When that cascades, the post may go viral. I use the plugin WP to Twitter to do that job for me.
That’s one way Twitter can help you in your content marketing efforts.