SEO Optimization Is it Snake Oil? SEO Optimization is one of those buzz-words that sets off alarm bells. The internet is full of snake-oil salesmen who want to sell you some package that supposedly creates outstanding results. SEO is one of the arenas where the snake oil lives. In the … Continue reading
While there is no set format for the white paper, there are some things that have come to be expected, especially for the problem-solution white paper. These white papers are generally geared toward engineers, who evaluate products and can eliminate them from contention before the decision-maker ever becomes involved in … Continue reading
Are you tweeting your blog posts? You should be, and here’s why. According to Statistica, there are currently 302 million active monthly twitter users. (Note there’s an error in their text, look at the bar chart.) Twitter, with its short content restriction, makes for a great bullhorn to bring users … Continue reading
Why Selling to Engineers is Different. My education is in the hard sciences and engineering. While I was still working actively as an engineer, I’d get the annoying phone calls with some guy reading a script. Sometimes, it would be an endless webinar or slideshow that drags a two minute … Continue reading