Three Reasons Social Media is Hard for Sole Proprieters

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If you follow social media like i do, you understand how important making waves can be. Getting out there and producing content is key to surviving in this new world, but is that universally the truth for micro-businesses? There’s no right or wrong answer to that question because too many variables are involved.

Ideally, we would all post daily to the blogs, and to all our social media accounts. That’s what I categorize as working on the business, and working on the business is important. That said, it doesn’t pay the bills, at least not directly. That’s for working in the business. Both are important aspects.

Here are some problems that very small businesses face when trying to be active on social media.

1. There are a Lot of Social Media Sites

While it’s true there are dozens of social media sites, there are only about eight that matter to most businesses. Even then, the small business owner will eventually discover which social media platforms get the most response. Once that is discovered, efforts can be placed on that platform as a priority.

For example, perhaps you have a small craft store, and your typical customers tend to be visually-oriented females. Pinterest might make a lot of sense for this craft store as a social platform to be active. But you won’t know until you try.

2. Creating Content Takes Time

indeed. In order to post content, one needs to have content. Creating content takes effort and time, and some businesses are busy enough working in the business they can’t afford to work on the business.

That’s a rather short-sighted point of view, because the future of any business depends upon what you do today. Creating content is part of the working on the business aspect, but it’s an aspect you can get help with by farming it out to a freelancer.

3. I don’t Know What to Say

Ah, yes. This is the old adage writers hear all the time. Where do you get your ideas? The truth is, ideas are everywhere. Business blogging ideas can come directly from your business. Keep a pad of paper near your computer and phone. When a customer or client contacts you with an interesting dilemma, jot it down on your idea pad. In time, you’ll probably find you have more ideas than time to write them up.


While all three might be truw, they’re still excuses. If you are convinced social media is a worthwhile endeavor for your business, you have to make it work. Find the time, or farm out the job to a freelancer.

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