• Rick’s Fiction Website
Rick Novy Tech and Copywriting, LLC
White Papers, Tech Content, Online Presence Benchmarking
Facebook Twitter LinkedIn Google RSS
Skip to content
  • Home
  • About
    • Calendar
  • Services
    • White Papers
    • Content Creation
    • ESL Document Editing
    • Online Presence Analysis
  • Testimonials
  • Learn
  • Contact
  • Newsletter
    • Manage Subscription
  • Copy This! Podcast
  • Blog

Monthly Archives: January 2015

Why do White Papers Fail? Reason #9

  By Rick Novy | January 31, 2015 - 9:09 PM | January 31, 2015 Business, Copywriting
Leave a comment

Reason #9 – Wrong Voice Would a salesman use the same presentation script when speaking to a group of engineers, a group of accountants, and the board of executives? Of course not, so why would white papers be any different? A white paper is written for a specific audience and … Continue reading →

Tagged White Papers

Why do White Papers Fail? Reason #8

  By Rick Novy | January 22, 2015 - 8:16 AM | January 22, 2015 Business, Copywriting
Leave a comment

Reason #8 – Wrong Situation My daughter works at the local movie theater. In training, they taught her to up-sell at the concession stand. But even a teenager selling popcorn at the movie theater doesn’t try to up-sell the customer before that customer even approaches the concessions counter. There are … Continue reading →

Tagged White Papers

Why do White Papers Fail? reason #7

  By Rick Novy | January 15, 2015 - 5:06 AM | January 13, 2015 Business, Copywriting
Leave a comment

Reason #7 – Inappropriate Format White papers are are documents meant for a specific target audience. Trying to force a single white paper to do the job of many isn’t going to work out well. A white paper handed to an individual must match that reader’s expectation. The sweet spot … Continue reading →

Tagged White Papers

Why do White Papers Fail? Reason #6

  By Rick Novy | January 12, 2015 - 7:00 PM | January 12, 2015 Business, Copywriting
Leave a comment

Reason #6 – Wrong Length Many people fear white papers “because they are long documents.” But, is that really true? How long is too long? The answer to that questions depends a lot upon just who you are, and your role in a purchase. Are you an engineer trying to … Continue reading →

Tagged White Papers

Why do White Papers Fail? – Reason #5

  By Rick Novy | January 8, 2015 - 10:03 AM | January 8, 2015 Business, Copywriting
Leave a comment

Unfocused White papers represent a significant investment in terms of time, effort, and indeed, money. While some companies recognize this as a necessary cost of doing business, others aren’t so trusting of the process. Often, there is pressure to get as much out of the document as possible, particularly when … Continue reading →

Tagged White Papers

Why do White Papers Fail? Reason #4

  By Rick Novy | January 5, 2015 - 3:49 PM | January 5, 2015 Business, Copywriting
Leave a comment

Reason #4 – Lack of Commitment Nothing hampers the ability to create a successful white paper more than the inability to make the necessary resources available. It’s like any other project, there has to be buy-in from all levels. Resources can mean a lot of things. Here are a few … Continue reading →

Tagged White Papers

Why Do White Papers Fail? Reason #3

  By Rick Novy | January 2, 2015 - 11:52 AM | January 2, 2015 Business, Copywriting
Leave a comment

Why do White Papers Fail? Reason #3 – Sitting Idle If you hire an engineer, you pay that person to do a job. Whether it’s designing something new, solving a crisis, or simply keeping production running smoothly, the engineer has to be on the job to get things done. What … Continue reading →

Tagged White Papers
  • Newsletter

    Sign up to receive our free newsletter.
  • Recent Posts

    • The Wrong Way to Network
    • Ideas a Machine Shop Can Blog About
    • Machine Shops and Social Media?
    • Think Machine Shops Can Ignore Their Website?
    • Review – White Papers for Dummies
  • Archives

    • August 2016
    • July 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • October 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • October 2014
    • September 2014
    • August 2014
    • July 2014
    • January 2014
    • December 2013
    • October 2013
    • September 2013
    • May 2013
    • February 2013
    • January 2013
    • December 2012
    • November 2012
    • October 2012
© 2012-2016 Rick Novy Tech and Copywriting, LLC
Rick Novy Tech and Copywriting, LLC | Powered by Mantra & WordPress.
Facebook Twitter LinkedIn Google RSS
Follow

Get every new post delivered to your Inbox

Join other followers:

 

Loading Comments...