Why do White Papers Fail? Reason #2

Spotlighting the Product There’s a reason why white papers are effective, and it has to do with crediting the reader with intelligence. White papers are all about building trust and educating the potential customer. White papers give solutions to problems. Engineers in particular are a tricky bunch specifically because they … Continue reading

Why do White Papers Fail? Reason #1

Reason #1 – Sales Pitch White papers represent a significant investment of resources. Despite being a powerful tool when marketing to technical people, many white papers fail to return on that investment. There’s a reason white papers are effective with engineers and similar thinkers. They like to research a problem … Continue reading

Copy This! Podcast Season One Episode Guide

Copy This! Podcast Tomorrow, on this blog you will find the first episode of the first season of the Copy This! Podcast. Here’s what you can expect to see over the next 12 weeks: 12/10/14 Episode 001 – What is Copywriting? 12/17/14 Episode 002 – Online Presence 12/24/14 Episode 003 … Continue reading