Staying the Course

Transitioning from a steady paycheck into freelancing is not an easy path.

Everything about the business is on your own shoulders. Finding those first few clients is not easy, and jobs come in at seemingly random times. Sometimes they come all at once and there isn’t enough day to get everything done. Other times, work is sparse and you wonder if you made the right choice.

The best kind of advertising for a freelancer is word of mouth. Happy clients become repeat business and tell other people about your services. Business grows.

It’s important to keep a belief in the business and stay the course through those lean times. Keep up the marketing and don’t let the non-billable activity fall behind. Eventually, something will happen.

You know what they say about luck–it is simply the intersection of preparation and opportunity. Stay prepared and be ready to grab those opportunities.

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